The head of the article is PepsiCo-Lil Wayne split marks shaky alliance of rappers, business. It was published in Los Angeles Times on May 10, 2013 by Gerrick D. Kennedy. Corporations are quick to recruit rappers to sell their soft drinks, shoes and smartphones — but the moment there's a whiff of controversy, they are just as quick to cut them loose.
1. The soft drink company announced it had ended its relationship with Wayne, one of the biggest selling rappers in music, over a vulgar sexual reference to slain civil rights figure Emmett Till in a remix of Future's hit, "Karate Chop."
2. Peter Sealey, a professor at Claremont Graduate University and a former head of marketing at Coca-Cola, said events like these prove how out of touch corporations can be when trying to appeal to younger demographics.
3. Sealey says the hiring of potentially controversial rap artists also represents a generation gap within the corporations.
4. Wayne's partnership with the soda company was worth more than $7 million.
5. Hip-hop fans and rappers like Snoop Dogg, Tyga and Meek Mill have been vocal in criticizing corporations dropping rappers over lyrics. It's freedom of speech, they say. But more importantly they are questioning why brands are caving to public pressure against rappers they've signed, when they should have known their lyrical content was potentially offensive to wider audiences.
1. The soft drink company announced it had ended its relationship with Wayne, one of the biggest selling rappers in music, over a vulgar sexual reference to slain civil rights figure Emmett Till in a remix of Future's hit, "Karate Chop."
2. Peter Sealey, a professor at Claremont Graduate University and a former head of marketing at Coca-Cola, said events like these prove how out of touch corporations can be when trying to appeal to younger demographics.
3. Sealey says the hiring of potentially controversial rap artists also represents a generation gap within the corporations.
4. Wayne's partnership with the soda company was worth more than $7 million.
5. Hip-hop fans and rappers like Snoop Dogg, Tyga and Meek Mill have been vocal in criticizing corporations dropping rappers over lyrics. It's freedom of speech, they say. But more importantly they are questioning why brands are caving to public pressure against rappers they've signed, when they should have known their lyrical content was potentially offensive to wider audiences.
A very good rendering, there`s not a personal conclusion
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